In 2022, Doritos decided to do something radical:
They removed the Doritos logo completely.
No brand name.
No iconic chip triangle.
Just… the experience people already knew.
And what happened?
Customers took over:
They made memes, videos, packaging guesses, and shared their own Doritos stories.
Sales went up.
Engagement exploded.
User creativity → brand dominance.
Because when people feel ownership, they create momentum.
Your customers don’t just consume marketing anymore —
They create marketing.
Where AI Enhances CX Most
Faster Response Times
Instant resolution → No frustration buildup
The first brand to respond is the first brand trusted.
Predictive Care
AI detects pain before customers report it
Prevention beats recovery.
Intelligent Understanding
Not scripted replies — contextual solutions
Feels human, works faster.
Emotion A24/7 Consistencynalysis from Content
Same quality support every hour
Loyalty doesn’t sleep.
Emotion-Sensing Feedback
Tone-adaptive replies increase comfort
Calm users stay customers.
Creativity = Repetition of Courage
Innovation isn’t lightning.
It’s persistence.
- Teams who innovate consistently:
- Question default answers
- Learn from failed attempts
- Share half-formed ideas
- Stay curious longer than comfortable
Magic is made by those who keep trying new.
The Danger of Ignoring AI Support
| Issue | Impact |
|---|---|
| Delayed responses | Lost customers |
| Agents overwhelmed | Low morale |
| Lack of personalization | Low conversions |
| Repetitive effort | High operational costs |
Slow support = silent churn
Case Study
AI Support Created Brand Love
Client
-
SkyRide Mobility — Spain
(Urban e-bike subscription)
Challenge
- Customers quitting after support delays
- Agents stressed
- Growing ticket backlog
ODW AI Support Layer
- Predictive maintenance alerts
- AI-powered FAQ flows
- Sentiment-sensitive chat
- Agents escalated only for complex care
Impact (12 Weeks)
| KPI | Result |
|---|---|
| Ticket resolution time | –63% faster |
| Churn | –29% drop |
| Customer satisfaction | Major uplift |
| Support overhead | Reduced significantly |
They didn’t add staff.
They added intelligence.
Final Thought
Support is where loyalty is won or lost.
AI ensures you never lose a customer due to delay.
- sales@odw.rocks
- +91 9312342222