In 2022, Doritos decided to do something radical:
They removed the Doritos logo completely.
No brand name.
No iconic chip triangle.
Just… the experience people already knew.
And what happened?
Customers took over:
They made memes, videos, packaging guesses, and shared their own Doritos stories.
Sales went up.
Engagement exploded.
User creativity → brand dominance.
Because when people feel ownership, they create momentum.
Your customers don’t just consume marketing anymore —
They create marketing.
The Rise of Deepfake Threats
AI content generation tools are incredibly powerful — and dangerous when misused:
| Threat Type | What Happens |
|---|---|
| Deepfake Videos | Leadership statements faked |
| Synthetic Voices | Fraudulent approvals via voice |
| AI-Generated Emails | Phishing that looks 100% real |
| Fake News Articles | Reputation damage |
| Counterfeit Products Online | Customer trust collapse |
Bad actors don’t destroy your product —
they destroy belief in your product.
The Future: Real-Time Brand Safety Systems
Brand safety must be:
Predictive
Automated
Integrated
AI-powered
Here’s how leading brands protect themselves:
AI Deepfake Detection
Algorithms scan internet videos for manipulation traces.
Defense at the speed of offense.
Verified Content Watermarking
Proof embedded into every brand asset.
If it’s real — everyone knows.
Example:
Meta & OpenAI rolling out invisible media signatures
Social Listening with Authenticity Filters
Detect rumors before they escalate.
Response during the spark, not the fire.
PROACTIVE Communication Protocols
Approved statements ready before crisis hits.
Speed builds credibility.
Secure Identity Protection
Brand personas locked behind AI-based verification.
Impersonation blocked before it happens.
Creativity = Repetition of Courage
Innovation isn’t lightning.
It’s persistence.
- Teams who innovate consistently:
- Question default answers
- Learn from failed attempts
- Share half-formed ideas
- Stay curious longer than comfortable
Magic is made by those who keep trying new.
Case Study
AI Turned a Startup Into a Growth Machine
Client
-
AstraFunds Investment Group — Switzerland
(Digital wealth management platform)
Problem
- Fake advisor profiles impersonating the brand on social media
- Fraud victims blaming the real brand
- Trust and onboarding rates dropping
ODW AI Safety Solution
- Deepfake + impersonation monitoring across social
- AI-authenticated brand seal for real advisors
- 24/7 alert system for misinformation spikes
- Crisis-response micro-site with verification tools
90-Day Outcomes
| Metric | Impact |
|---|---|
| Impersonation incidents | –82% reduction |
| User trust sentiment | Strong positive shift |
| Conversions from organic traffic | +33% increase |
| Customer support load | –27% fewer fraud complaints |
Customers regained confidence —
because truth became verifiable.
AI Shouldn’t Just Create Experiences
AI Shouldn’t Just Create Experiences
In a world where anyone can make fake content…
brands that prove authenticity will win:
More trust
More loyalty
More stable growth
More security
If you want to stay ahead of misinformation:
- sales@odw.rocks
- +91 9312342222