In 2022, Instagram quietly updated the “Heart double-tap animation”. The new ripple-like burst made liking photos feel:  Warmer Rewarding Addictive Within two weeks: +18% more likes per user Higher dopamine-linked engagement Better emotional brand presence All from a tiny microinteraction. Small details don’t just improve UX — they define it. Microinteractions shape brand personality. What Are Microinteractions? Tiny visual or […]