In 2022, a new crypto wallet app in Singapore saw a 57% drop-off on the very first screen.
People didn’t trust it enough to sign up.
So ODW helped implement trust-building onboarding:
Visible security promises
Step-by-step confidence nudges
Micro-success states after each friction point
Within 2 months:
Completed onboarding increased 45%
Transactions doubled
Negative feedback nearly vanished
Onboarding isn’t the beginning.
Onboarding is the decision to stay.
The first minute shapes the next 10 years.
What Users Feel During Onboarding
- “Is this safe?”
- “Do I understand what’s happening?”
- “Do they respect my time?”
- “What’s the benefit of continuing?”
Design must answer these questions before they appear.
Psychology Principles That Boost Onboarding Success
Goal Clarity
Tell users the outcome upfront
“Do X → Get Y”
Progress Visibility
People finish what’s visibly near completion
Progress bars reduce anxiety
Micro-Wins
Celebrate tiny actions
Motivation compounds
Transparent Security Cues
Show how you protect them
Trust → willingness to commit
Fast First Reward
Give value before requesting value
Early gratification = stronger retention
Onboarding Mistakes That Destroy Trust
| Mistake | Effect |
|---|---|
| Asking too much too soon | Drop-off |
| Long blank loading screens | Doubt |
| Overwhelming forms | Fear |
| Zero emotional tone | Cold experience |
Confusion = goodbye.
Build Confidence Through Experience, Not Words
- Onboarding should do, not explain
- Remove cognitive load
- Guide, don’t force
- Ask less → deliver more
The best onboarding is barely noticed.
Case Study
Confidence Increased = Usage Increased
Client
- FinTrust Capital — UAE (Investment mobile app)
Challenge
- High initial abandonment especially at identity verification
ODW Onboarding Redesign
- Clear “Why we ask this” tooltips
- Celebrations after major steps
- Face ID onboarding for instant trust
- Predictive assistance if users paused
10-Week Impact
| KPI | Result |
|---|---|
| Onboarding completion | +52% |
| Monthly active users | +29% |
| KYC verification speed | +38% |
| Support questions | –33% |
Confidence converted hesitant users into confident investors.
Final Thought
Real onboarding isn’t paperwork.
Real onboarding is belief.
- sales@odw.rocks
- +91 9312342222
