In 2022, Doritos decided to do something radical:
They removed the Doritos logo completely.
No brand name.
No iconic chip triangle.
Just… the experience people already knew.
And what happened?
Customers took over:
They made memes, videos, packaging guesses, and shared their own Doritos stories.
Sales went up.
Engagement exploded.
User creativity → brand dominance.
Because when people feel ownership, they create momentum.
Your customers don’t just consume marketing anymore —
They create marketing.
Why Real-Time > Reports
Real-time data flips the script:
| Traditional Data | Real-Time Data |
|---|---|
| Look backwards | Move forward instantly |
| Based on old behavior | Based on NOW behavior |
| Slow reporting | Live decision-making |
| Gut-based strategy | Evidence-based action |
Outdated data = outdated decisions.
What AI Actually Improves in Marketing
Here’s what automation unlocks
Dynamic Pricing & Inventory
Adjust pricing as demand shifts.
Never miss a surge. Never lose stock.
Example:
Ride-hailing apps modify fares every second based on demand.
Real-Time Marketing
Stop spending on audiences that stopped caring.
Better timing = better ROI.
Example:
Ads pause instantly if users stop clicking → zero waste.
CX Rescue Alerts
Fix drop-offs at the moment they occur.
Every “almost-customer” can still become a customer.
Example
Live alerts when checkout stalls → saved conversions.
Competitor Movement Tracking
React to threats the moment they emerge.
Speed defeats size.
Example:
Hotel chains adjusting prices based on nearby competitor occupancy.
Operational Efficiency
Spot delays and bottlenecks while they form.
Avoid crisis mode entirely.
Example:
Logistics delays rerouted automatically → no broken promises.
Creativity = Repetition of Courage
Innovation isn’t lightning.
It’s persistence.
- Teams who innovate consistently:
- Question default answers
- Learn from failed attempts
- Share half-formed ideas
- Stay curious longer than comfortable
Magic is made by those who keep trying new.
Case Study
AI Turned a Startup Into a Growth Machine
Client
-
Fortis Hospitality Group — South Africa
(Hotels + luxury stays across major cities)
Challenge
- Pricing decisions delayed by weekly reports
- Demand spikes not captured
- Slow response during tourism events
- Revenue opportunities lost
ODW Solution
- Real-time pricing intelligence engine
- Live guest behavior analytics in booking journey
- Instant sentiment tracking across social + review platforms
- AI-powered occupancy demand predictions
12-Week Impact
| Business Metric | Result |
|---|---|
| Revenue per available room | +33% increase |
| Campaign RoAS (Return on Ad Spend) | +45% lift |
| Guest experience reviews | +21% improvement |
| Manual reporting time | –80% reduction |
They stopped looking at last week
and started winning this week.
Your Data Shouldn’t Be a Record of the Past
It should be a power-up for the present
If you aren’t responding to what’s happening right now…
you aren’t competing
you’re catching up
and someone else is winning
Let’s equip your brand with intelligence that moves at culture-speed.
- sales@odw.rocks
- +91 9312342222