In 2022, Doritos decided to do something radical:
They removed the Doritos logo completely.
No brand name.
No iconic chip triangle.
Just… the experience people already knew.
And what happened?
Customers took over:
They made memes, videos, packaging guesses, and shared their own Doritos stories.
Sales went up.
Engagement exploded.
User creativity → brand dominance.
Because when people feel ownership, they create momentum.
Your customers don’t just consume marketing anymore —
They create marketing.
Why Rituals Make Brands Impossible to Quit
Because rituals live in habits —
and habits live in the brain’s reward system.
| Brand | Ritual | Why It Works |
|---|---|---|
| Starbucks | Writing your name on cups | Personal attention |
| Apple | Unboxing experience | Premium anticipation |
| Tinder | Swiping | Gamified dopamine hits |
| Netflix | “Next Episode” autoplay | Zero friction |
Rituals create an identity loop:
“People like me do this with this brand.”
That becomes unbreakable loyalty.
5 Types of Brand Rituals That Drive Explosive Growth
Daily Micro-Moments
Small, consistent interactions
Frequent use = deep attachment
Example:
Duolingo streaks → people open the app daily out of pride
Community-Specific Traditions
Things fans do together
Shared behavior = shared identity
Example:
K-Pop fandom chants → belonging becomes powerful advocacy
Gamified Actions
Reward loops users crave
Playful behavior feels self-driven
Example:
Fitness apps unlocking achievement badges
Sensory Recall
Taste, sound, motion, color = instant recognition
Memory loves sensory shortcuts
Example:
Coca-Cola bottle sound → opens nostalgia instantly
Cultural Alignment
Leverage rituals already in culture
Brand feels like part of life, not an interruption
Example:
Brands joining “Sunday brunch culture” → higher weekend sales
Creativity = Repetition of Courage
Innovation isn’t lightning.
It’s persistence.
- Teams who innovate consistently:
- Question default answers
- Learn from failed attempts
- Share half-formed ideas
- Stay curious longer than comfortable
Magic is made by those who keep trying new.
How to Create a Signature Brand Ritual
Ask these three questions:
| Question | If “Yes” |
|---|---|
| Does it create joy or pride? | Users feel good repeating it |
| Would users share it? | Free marketing |
| Does it align with brand purpose? | Feels authentic |
If any answer is “No” → tweak it.
If all are “Yes” → scale it.
Case Study
AI Turned a Startup Into a Growth Machine
Client
-
BeanCraft Coffee Co. — Australia
(Specialty coffee subscription brand)
Challenge
- Intense competition
- Low retention after 1st month
- Brand felt transactional, not emotional
ODW Solution — Create a Morning Ritua
- Personalized “Brew Notes” delivered daily via WhatsApp
- Subscribers sent coffee selfies for leaderboard points
- Weekend latte art challenges → UGC gold
- Ritual hashtag: #BrewYourMorningRight
8-Week Outcomes
| Area | Impact |
|---|---|
| Customer retention | +62% increase |
| UGC content posts | 4,100+ organic shares |
| Subscription upgrades | +37% uplift |
| Brand recall | Major lift in Australia search queries |
Coffee didn’t change.
Experience did — and behavior followed.
Your Brand Doesn’t Need Better Ads
It needs one ritual people love.
Products may be copied.
Rituals cannot be.
If you want:
Loyalty that doesn’t leave
Customers who advocate
Marketing that never sleeps
Let’s design experiences people want to repeat — every day.
- sales@odw.rocks
- +91 9312342222