In 2022, Doritos decided to do something radical:
They removed the Doritos logo completely.
No brand name.
No iconic chip triangle.
Just… the experience people already knew.
And what happened?
Customers took over:
They made memes, videos, packaging guesses, and shared their own Doritos stories.
Sales went up.
Engagement exploded.
User creativity → brand dominance.
Because when people feel ownership, they create momentum.
Your customers don’t just consume marketing anymore —
They create marketing.
The Hidden Cost of Not Migrating to AI
Without AI, companies face:
| Consequence | What It Means |
|---|---|
| Slower reaction | Lost opportunities |
| Higher operations cost | Lower margins |
| Wrong decisions | Poor product-market fit |
| Complex workflows | Employee burnout |
| No personalization | Customers lose interest |
Not transforming is the biggest risk.
What an AI Migration Should Include
Here are the 5 strategic pillars (with benefits):
AI-Powered Operations
Automated processes across departments
Productivity rises. Stress falls
Smarter Customer Personalization
Right message, right moment, right intent
Higher conversions with fewer campaigns.
Predictive Decision Intelligence
Know what’s coming before it happens
Strategy becomes proactive, not reactive.
AI-Assisted Creative & Marketing
Human ideas × machine efficiency
More impact with less cost.
Workforce Upskilling Programs
AI doesn’t replace your team — it evolves them
Fear goes down. Growth goes up.
Creativity = Repetition of Courage
Innovation isn’t lightning.
It’s persistence.
- Teams who innovate consistently:
- Question default answers
- Learn from failed attempts
- Share half-formed ideas
- Stay curious longer than comfortable
Magic is made by those who keep trying new.
Case Study
AI Turned a Startup Into a Growth Machine
Client
-
FreshRoots Supermarket Chain — Germany
(Retail & consumer goods)
Challenge
- Overstocking on wrong products
- Price changes delayed across stores
- Competitor dominating with automation
ODW AI Migration Deployment
- Predictive shelf demand engine
- Automated pricing strategy across stores
- AI-driven customer segmentation
- Inventory optimization alerts
16-Week Results
| KPI | Impact |
|---|---|
| Waste reduction | –34% |
| Sales per store | +27% |
| Repeat buying rate | +19% |
| Price update time | From 3 days → 30 minutes |
AI didn’t make them different.
It made them faster and smarter.
Don’t Let Competitors Write Your Future
Next year, the biggest brands will be:
More intelligent
More efficient
More automated
The ones who wait…
will spend years trying to catch up.
- sales@odw.rocks
- +91 9312342222