In 2022, Doritos decided to do something radical:
They removed the Doritos logo completely.
No brand name.
No iconic chip triangle.
Just… the experience people already knew.
And what happened?
Customers took over:
They made memes, videos, packaging guesses, and shared their own Doritos stories.
Sales went up.
Engagement exploded.
User creativity → brand dominance.
Because when people feel ownership, they create momentum.
Your customers don’t just consume marketing anymore —
They create marketing.
Why AI + Humans Beat Both Alone
Here’s the new performance equation:
Human Intuition + AI Speed = Exponential Growth
| Human Strength | AI Strength |
|---|---|
| Empathy | Automation |
| Strategy | Automation |
| Campaign expiry | Continuously evolving narrative |
| Paid storytelling | Earned storytelling |
Together → unbeatable
The Power Combo in Action
Writers Become Content Engines
With AI:
Automated research
Assisted editing
Faster output
Skill guides quality
AI scales quantity
Replace “No” with “What if?”
Saying No kills momentum.
Saying What if? opens possibilities.
Language sets the tone of imagination.
Example:
When Netflix said “What if we send movies online?” → streaming happened.
Design Friction-Free Collaboration
Tools + transparency + ownership.
If collaboration is slow, creativity suffocates.
Example:
Figma enabled realtime design — changed the industry.
Celebrate Small Wins as Loudly as Big Ones
Micro-achievements fuel macro-growth.
Motivation compounds faster than skills.
Example:
Slack’s internal “👏 channel” — instant recognition → lasting morale.
Create Time to Think
If the calendar is full, the brain is empty.
Creativity needs breathing room.
Example:
Google’s famous 20% time → birthed Gmail & AdSense.
Creativity = Repetition of Courage
Innovation isn’t lightning.
It’s persistence.
- Teams who innovate consistently:
- Question default answers
- Learn from failed attempts
- Share half-formed ideas
- Stay curious longer than comfortable
Magic is made by those who keep trying new.
Case Study
AI Turned a Startup Into a Growth Machine
Client
- VeloFin Capital — UK (Financial lending platform)
Problem
- Analysts drowning in manual data prep
- Marketing team slow to adapt campaigns
- Conversions dropping as competition grew smarter
ODW Solution
- AI-assisted analytics dashboards for analysts
- Automated performance insights for marketing
- Personalized loan campaigns powered by predictive models
10-Week Outcomes
| KPI | Result |
|---|---|
| Feature innovation cycle time | –40% faster |
| Usability ratings | +33% improvement |
| Employee engagement | +52% boost |
| Release adoption | Higher due to better UX |
Culture changed →
Products improved →
Growth accelerated.
Your Skills Are Your Superpower
AI Is Your Jetpack
You already have what AI needs:
Perspective
Creativity
Ambition
Humanity
Now equip your talent with tools that take you further.
This is your era to evolve — fiercely.
- sales@odw.rocks
- +91 9312342222