In 2020, TikTok introduced infinite swipe vertical content. It changed human attention forever. Engagement skyrocketed:     +300% session duration    +250% more repeat opens    Dopamine-driven retention Why? Because scrolling is: Effortless Rewarding Predictable in action Unpredictable in rewards The brain loves surprises wrapped in simple behaviors. That’s variable reinforcement — the same psychological trigger in casinos. Why Endless […]